I help visionary executives and CEOs to rethink the market positioning of their company and redesign the identity of their brand.
My program enables leaders to unlock additional human and capital resources to innovate beyond their mission.

Setbacks, opportunities, & benefits —

The Problem

You are not recognized, and your company lacks a clear vision, mission, and core identity.

Whenever you have to introduce yourself, your company, or you product/service in public, you always end up explaining what you do, how long you have been doing it, and who your customers are. Even worse, when employees are asked to present your company, they lack the interest or knowledge to do so with charisma; they struggle to give a clear answer, and they are confused. This is a clear sign that your organization lacks a clear mission statement, a long-term vision, and a compelling core identity (values). So, if your employees cannot even explain who they are working for and why they are there, how do you expect anybody else to remember that important information about your company? This is the foundation to being recognized: a clear brand identity. Without this, you can spend billions of dollars on advertising and marketing, but your brand simply won’t stick in the minds of consumers. When your team tells a cohesive story about your brand, it’s easier for people to remember who you are and buy into your vision.

You are a commodity; consumers compare your product/service to those of the competition based on price alone.

You keep telling yourself the same excuse: “My market is different; my potential customers only focus on the price tag.”. So, how do you explain the success of Starbucks; isn’t their coffee the same as the shop next door? Or how about the success of Ferrari; aren’t their hyper-cars the same as the other 20+ competitors? At last, how about Apple? Aren’t their smartphones the same as anybody else’s? Consumers do not buy products or services (or, as I call them, “features”); in this global and digital economy, they buy emotions. And emotions are priceless! Consumers do not use their heads to make a buying decision; they use their heart. As Marty Neumeier puts it,“A brand is a person's gut feeling about a product, service, or company.” This sensation in consumers is conditioned by visual and aesthetic stimuli, the sound of communication, and the positioning of the company on the market. It is up to you to create a brand that influences this feeling in your favor. So, you better make their guts feel good if you do not want to be out of business in the next 15 years. Being stuck with an average brand, a substitute or a commodity, in a price war allows only small margins and irregular returns. How would you like to get customers without any budget restraints?

You are fighting for a market segment which is too crowded; you feel that there’s no way to differentiate yourself.

How many times have you searched yourself up on Google only to find other companies above you in the ranking? This is exactly what happens when a potential customer searches for a solution to their problems. Whether that’s online or offline, you are clearly not the only one. This is simply due to a lack of market positioning. You have been serving market segments so competitive for years that you forget how unprofitable they are. You might even argue with yourself that if it has been working up until now, then why change? The answer is simple: Your resources (capital and human) can be put to work in more profitable niches. If someone ever told you that you can increase your profit margin by 8% through doing the same exact thing and only tweaking a few variables, wouldn’t you be interested? By re-positioning your brand in a different market segment, you can achieve exactly that. As Peter Thiel would say, a clear position in the market, possibly a segment where you can establish a monopoly or oligopoly, is the only one where innovation and disruption can happen, by reinvesting higher profit margins back into research and development. Don’t you want to be the market leader? I can help you find your niche, increase margins, and accelerate innovation.

— research

Market Research and Competitive Analysis

— design

Buyer Personas, Value Proposition, and Tagline

— develop

Brand Identity, Positioning, and Manual

the right choice —

Why Choose Me?

No Risk

I’ve been doing this for the last 12 years as an entrepreneur, as an investor for early stage startups, and as an advisor for SME and well-known European brands.

I have seen companies recoup their investment in as little as 20 days following completion and deployment of the program, while the longest has been two months.

I am so confident in my growth programs that I can offer them for free!
No upfront investment; you pay me based on results: 7.5% of gross new deals over a six-months period. And I trust that you will be honest and transparent in letting me know the count and value of newly acquired customers. I will bear all the risk.

The riskiest move you can do right now is to keep on waiting.

No Hassle

I perfectly understand how busy you are. I have been in the same position and understand the struggle of being a leader. It’s not your duty to focus on digital transformation, marketing automation, or brand renovation. You’ve got bigger fish to fry.

This is where I come in!
With your authorization, I will set up teams and work groups inside your departments. You will be involved in the program only if you wish to. Otherwise, I will request your participation only on crucial and strategic sessions.

I will make it happen, and periodically update you on the work in progress.

Short-Term Commitment

My growth programs represent a short-term commitment, high returns style of relationship.
I join your team as a freelance advisor, absorb the culture, understand the mission, and deliver results. Then, I’m out of your income statements.
I am here to empower your team and unlock resources to help you reach beyond your mission. I am not here to become a full-time expense. We will work with a contract, on fixed terms, prices, and duration.

But I’d like to believe that our journey will never be over.
I pride myself on working only for companies I truly believe in, and it’s an honor to work with visionary leaders. There is so much I can learn from them, and their commitment to making the World a better place is reinvigorating.
For those reasons, I love to be personally involved with my clients even when the program is over and we achieve the expected results. I am always up for a dinner and a day out with your team.

Long-Lasting Returns

At the end of my program you will have a team boosted with new knowledge and confidence.
Your company will retain all the knowledge since the programs are designed to have your team acquire all the necessary skills. You will never need to outsource.

The growth programs are conceived to have a long-lasting effect; at least two years for the Online Marketing Automation program, at least three years for the Lean Sales Transformation program, and at least seven years for the Re-Branding & Positioning program.

Meanwhile, my teachings and methods will last as long as the internet is alive, which is probably a long time.