I help visionary executives and CEOs automate the growth of their company through online marketing.
My program enables leaders to unlock additional human and capital resources to innovate beyond their mission.

Setbacks, opportunities, & benefits —

The Problem

Your marketing funnels are not effective at converting enough visitors into leads.

Marketing fuels sales, sales fuel revenue, revenue fuels innovation, and higher margins fuel faster innovation, as more resources can be invested into research and development. This is why it is imperative for a company that aims to be disruptive to have solid online marketing funnels in place. It all starts with the marketing funnel. If left ineffective, this will negatively impact the cost per acquisition, churn rate, ROI, CLV, and the overall long-term growth of the company. Just imagine how much you could have accomplished in the last two years if your online funnels generated just 10% more leads and, how many more business opportunities this would have created. Additionally, think of the compound effect a 10% improvement every year can have on your business after ten years. It’s huge!

Leads are often not qualified and your sales team is having a hard time converting them.

If you are seeing low conversions at the sales department, this means your online marketing funnels are not effectively screening and tagging leads. Your target audience is too broad or your online user journey is not optimized. Either way, this translates into a clueless sales team, a higher cost per acquisition and a lower ROI. But what if you could invest the entire advertising and marketing budget on targeting exactly the right leads? And then, for each qualified lead, you would know exactly how they heard about you, what they were looking for, and how they interacted with your company at any stage of the funnel. How many more sales would you have closed with this kind of insight?

Your marketing department is not generating relevant statistics to enable executive decisions.

Your company is missing key information and statistics upon which executives can base their decisions and investments. Most software and platforms are stand-alone, and your marketing department does not have the tools to create a cohesive picture of the marketing effort. This affects your ROI and delays your goals. Furthermore, budgets and expenditures are biased, as they are based solely on perceived value, not concrete data. But imagine for a moment that you could, at any stage of the marketing journey, know exactly how many people are getting into the sales funnel, how many are becoming paying customers, and how effective you are at retaining and up-selling existing clients. Are you sure you would have made the same decisions?

the recipe of the program —

The Solution

— research

Target Audience Behavior

— design

AAARRR Funnels

— develop

Marketing Automation and Reporting

TecnoAcademy —

TecnoAcademy produces and distributes professional online courses through its proprietary e-learning web platform.

In Italy it is mandatory for members of a professional register (e.g. engineers, architects, or chemists) to complete enough sector-related courses in order to reach the yearly quota of credits. The successful completion of each online course guarantees a specified number of credits to the learner. TecnoAcademy is the only e-learning company accredited to all professional registers in Italy.

The company was suffering from an identity crisis due to a lack of a clear market positioning and brand core identity. Furthermore, their marketing strategy was fueled exclusively by human efforts, making it inefficient and extremely expensive.

While another consultant worked on establishing a cohesive brand strategy (market research, buyer persona, and positioning), I focused on the marketing side. At first, I identified key objectives to drastically improve the efficiency of the company, such as:

• Generating brand awareness through content marketing and social media

• Crawling and scraping public records for qualified leads

• Performing accurate and automated scoring of each lead (email) based on activities like email activity (which email was opened, how many times was it opened, and has the person who opened the email replied, clicked on links, and forwarded the email, and which buttons were clicked?); and website activity (which web pages were visited, how many times were they visited, and for how long were they visited?)

• Automating email marketing, where custom funnels react based on conditions like score, activity, and professional register. Stop doing this by hand

• Utilizing “referral” and “returning customers” marketing campaign, so that the company could tap into this segment of their customer base

During my Online Marketing Automation program, I taught employees the right automation tools and followed the execution of the planned marketing strategy. This way, the company has retained the know-how necessary to plan and implement new strategies, so they won’t be dependent on my consulting in the future.

Thanks to my program, they were able to save around 62% for each man-hour invested in marketing efforts, while drastically improving their ROI, with an 8% higher conversion rate and a 24% increase in Customer Lifetime Value.

the right choice —

Why Choose Me?

No Risk

I’ve been doing this for the last 12 years as an entrepreneur, as an investor for early stage startups, and as an advisor for SME and well-known European brands.

I have seen companies recoup their investment in as little as 20 days following completion and deployment of the program, while the longest has been two months.

I am so confident in my growth programs that I can offer them for free!
No upfront investment; you pay me based on results: 7.5% of gross new deals over a six-months period. And I trust that you will be honest and transparent in letting me know the count and value of newly acquired customers. I will bear all the risk.

The riskiest move you can do right now is to keep on waiting.

No Hassle

I perfectly understand how busy you are. I have been in the same position and understand the struggle of being a leader. It’s not your duty to focus on digital transformation, marketing automation, or brand renovation. You’ve got bigger fish to fry.

This is where I come in!
With your authorization, I will set up teams and work groups inside your departments. You will be involved in the program only if you wish to. Otherwise, I will request your participation only on crucial and strategic sessions.

I will make it happen, and periodically update you on the work in progress.

Short-Term Commitment

My growth programs represent a short-term commitment, high returns style of relationship.
I join your team as a freelance advisor, absorb the culture, understand the mission, and deliver results. Then, I’m out of your income statements.
I am here to empower your team and unlock resources to help you reach beyond your mission. I am not here to become a full-time expense. We will work with a contract, on fixed terms, prices, and duration.

But I’d like to believe that our journey will never be over.
I pride myself on working only for companies I truly believe in, and it’s an honor to work with visionary leaders. There is so much I can learn from them, and their commitment to making the World a better place is reinvigorating.
For those reasons, I love to be personally involved with my clients even when the program is over and we achieve the expected results. I am always up for a dinner and a day out with your team.

Long-Lasting Returns

At the end of my program you will have a team boosted with new knowledge and confidence.
Your company will retain all the knowledge since the programs are designed to have your team acquire all the necessary skills. You will never need to outsource.

The growth programs are conceived to have a long-lasting effect; at least two years for the Online Marketing Automation program, at least three years for the Lean Sales Transformation program, and at least seven years for the Re-Branding & Positioning program.

Meanwhile, my teachings and methods will last as long as the internet is alive, which is probably a long time.