I help visionary executives and CEOs digitally transform sales departments and automate sales efforts.
My program enables leaders to unlock additional human and capital resources to innovate beyond their mission.

Setbacks, opportunities, & benefits —

The Problem

Your sales funnel is not scalable.

Your sales team cannot go from 1 to 100 without hiring disproportionately. You have always wondered how billion-dollar-companies manage to stay consistent and globally expand their operations without 1:1 investment (to earn $1 you spend $1). The truth is, you are missing out on the right sales tools and CRM software that can help achieve higher profit margins and increased economies of scale. The key to achieving scalability is to automate the entire pirate sales funnel (AAARRR): awareness, acquisition, and activation of leads, retention, revenue, and referral of customers. Your marketing strategy will keep leads engaged, while your CRM will collect data on prospects, scoring them accordingly. Ultimately, your sales representatives will be utilized only when an opportunity to close a deal arises. This is scalability, where 90% of the sales funnel is automated. The end results are astonishing, showing more qualified customers with better budgets. Investing toward scalability has a big impact on all KPIs tracked by any sales department.

Knowledge is hard to share among sales teams, and you find keeping their voice consistent increasingly hard.

Each one of the sales representatives inside your organization interprets your products and services differently from the rest of their colleagues. You, as the executive on top, find it hard to train them and keep them up-to-date on the latest updates. Products and services are sold without following pricing structures or specifications, and sales procedures are misinterpreted. This leads to a lower profit margin, a lower upsell rate, and an overall decrease in customer lifetime value. It is imperative for a growing organization that aims to scale its operation to create and maintain a knowledge base that team members can consult and count on. It is also fundamental to implement sales software, such as a proposal software, to automate sales procedures and keep the guess work of sales representatives out of the equation. In my experience, this approach can result in a 26% increase in lead conversions while also drastically reducing the time needed to create and send each proposal. In other words, this can mean the difference between 40 minutes and 8 minutes.

Your sales team spends too much time and resources on brand awareness and lead generation.

Too often, I see companies from all sectors whose sales funnel still looks like a “Mad Men” episode; you set up a stand at an expo or buy expensive TV air time, wait for people to show up, write down leads, invite them for a meeting or dinner, spend hours telling them about your company, and follow up with them countless of times hoping to close the deal. While this approach has worked in the past, the demographic of the current market is shifting toward digital natives, millennials and Gen Z, as they are and will be the decision makers of the next decade. This calls for an urgent digital transformation of your sales department efforts. Furthermore, with increasing labor costs, sales representatives should only be deployed to close a deal or focus on nurturing repeat customers and never to generate a lead. Those tasks can and must be automated in order to save valuable resources which can be invested elsewhere where returns are higher. There is no greater waste than an organization with a 20-strong sales team where 14 of them are focused solely on brand awareness and lead generation. You can achieve the same results with $200-a-month-worth of automation software and a sales team of four people. Just imagine how your net profit would increase if you invested heavily on digital transformation and sales automation.

— research

Workflow Bottlenecks

— design

Knowledge Base

— develop

Lead Scoring and Sales Automation

the right choice —

Why Choose Me?

No Risk

I’ve been doing this for the last 12 years as an entrepreneur, as an investor for early stage startups, and as an advisor for SME and well-known European brands.

I have seen companies recoup their investment in as little as 20 days following completion and deployment of the program, while the longest has been two months.

I am so confident in my growth programs that I can offer them for free!
No upfront investment; you pay me based on results: 7.5% of gross new deals over a six-months period. And I trust that you will be honest and transparent in letting me know the count and value of newly acquired customers. I will bear all the risk.

The riskiest move you can do right now is to keep on waiting.

No Hassle

I perfectly understand how busy you are. I have been in the same position and understand the struggle of being a leader. It’s not your duty to focus on digital transformation, marketing automation, or brand renovation. You’ve got bigger fish to fry.

This is where I come in!
With your authorization, I will set up teams and work groups inside your departments. You will be involved in the program only if you wish to. Otherwise, I will request your participation only on crucial and strategic sessions.

I will make it happen, and periodically update you on the work in progress.

Short-Term Commitment

My growth programs represent a short-term commitment, high returns style of relationship.
I join your team as a freelance advisor, absorb the culture, understand the mission, and deliver results. Then, I’m out of your income statements.
I am here to empower your team and unlock resources to help you reach beyond your mission. I am not here to become a full-time expense. We will work with a contract, on fixed terms, prices, and duration.

But I’d like to believe that our journey will never be over.
I pride myself on working only for companies I truly believe in, and it’s an honor to work with visionary leaders. There is so much I can learn from them, and their commitment to making the World a better place is reinvigorating.
For those reasons, I love to be personally involved with my clients even when the program is over and we achieve the expected results. I am always up for a dinner and a day out with your team.

Long-Lasting Returns

At the end of my program you will have a team boosted with new knowledge and confidence.
Your company will retain all the knowledge since the programs are designed to have your team acquire all the necessary skills. You will never need to outsource.

The growth programs are conceived to have a long-lasting effect; at least two years for the Online Marketing Automation program, at least three years for the Lean Sales Transformation program, and at least seven years for the Re-Branding & Positioning program.

Meanwhile, my teachings and methods will last as long as the internet is alive, which is probably a long time.